Straight from the streets of Newcastle, Dean Street is our most iconic designs remixed and refitted for today. This season we’ve pulled in new cuts, crops, and colours for feel-good, big summer vibes. Original then, original now.

Returning for its fourth season, Dean Street celebrates the joy of being outside amongst nature. A joy thats run deep since 1966. The campaign, produced by the team behind Orienteer magazine, focuses on four creative’s relationships with the outdoors celebrating the freedom of getting outside and enjoying the company of friends wherever possible.